Tridion Global Web Content Management is your key to success - it&squo;s all about connectivity. The other day the doorbell rang at my house as a representative of my utilities company wanted check the electricity meter. Out of interest I asked him if this was really necessary with all kinds of new technology available these days. He explained they had to because of the law but that things will change substantially in the next year or two when a network of satellites will take over their work completely. A network of satellites checking my light switch behaviour? It really sounds like Big Brother is here to stay.

Proactive planning for ensuring the full availability, optimized performance and security of web-enabled and networked applications is the foundation for guaranteeing business continuity and cost-effective scalable operations. Increasingly, organizations are leveraging intranets, extranets and the Internet for business critical functions. Email, websites, web conferencing, video-conferencing, Voice over IP (VoIP) and other web-enabled technologies are used to communicate internally as well as externally with customers, partners and other key audiences. From Customer Relationship Management (CRM) to commerce, in a global economy, business processes and network infrastructures are tightly coupled ‐ and are often completely dependent on the strength and reliability of the network.

A well-managed web presence is critical to a company's brand and business success, but the increasing scale of a typical company's web presence is making it difficult to manage this channel. According to our recent research, companies are losing grip of their brands as web site numbers spiral out of control. Large companies are struggling to maintain brand consistency on the Internet as the number of web sites they publish increases, according to new research conducted by Tridion. The research found that the average number of external, customer-facing Web sites that companies maintain has doubled since 2001 to 34.